A Bola: Liga naming rights start a war. Two betting companies battled hard to win, which helped Liga earn a very lucrative & best ever deal. The Liga will be called Bwin.
— PortugueseSoccer.com â½ï¸ (@PsoccerCOM) April 13, 2021
The other company that lost thought they had a deal for 22 million and plan to take issue to the tribunal.